There's this great bit in Brave New World where Helmholtz inadvertently re-invents the lost art of poetry. In a lecture 'On the Use of Rhymes in Moral Propaganda and Advertisement', he introduces a technical example of his own: 'Pure madness, of course; but I couldn't resist it.' He laughed. 'I was curious to see what their reactions would be. Besides,' he added more gravely, 'I wanted to do a bit of propaganda; I was trying to engineer them into feeling as I'd felt when I wrote the rhymes. Ford!' He laughed again. 'What an outcry there was! The Principal had me up and threatened to hand me the immediate sack. I'm a marked man.' 'But what were your rhymes?' Bernard asked. 'They were about being alone.' Bernard's eyebrows went up. ( Aldous Huxley , Brave New World , 1931) Being alone -- or feeling any type of mental or emotional 'excess' -- is some achievement in Huxley's imagined world of r...