Mr W. and myself have been unanimous, this week, in our delight at the long-awaited start of the season. We have not, however, been quite so unanimous as to the which of the said season. He seems to think it is the Premier League lays rightful claim to our delight; I'm pretty sure it is the Great British Bake Off . However, my attempts to reason with him have fallen on deaf ears. "I honestly don't understand what's gotten everybody so ridiculously hyped," he marvels disdainfully. "It's not even real." Well, he's right about the hype. My Facebook newsfeed is testament to that. And it doesn't seem to be peculiar to my online peers: 9.3 million tuned in for the opener; 2 million more than the equivalent figures for last year. The Telegraph even provided a live text update of the first episode, football match-style, for people (I guess?) who were unavoidably away from their TV screens between the hours of 8 and 9 last Wednesday evening b...